William Paine’s vision and exacting standards shaped the earliest foundations of the company. He recognised the promise of the cable knit sweater, supplying the local Charterhouse school before demand from sportsmen and women - especially for club colour trims - drove expansion to a factory and a growing workforce.

Alan Paine succeeded his father in 1949. Over several decades, his entrepreneurial drive opened new markets, fuelled investment in modern machinery and strengthened a highly skilled workforce. His export success earned a CBE, three Queen’s Awards to Industry and the establishment of additional factories.

James Hinton joined the company in 1986 as a sales representative and quickly became one of its most passionate champions. In 2006, he acquired the business, ensuring its future while preserving the traditional values established by William and Alan Paine. His commitment to quality, understated British style and enduring craftsmanship continues to shape everything we do.